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Projective Technology GmbH is dedicated to revolutionizing how content production happens. By focusing on the creative user and providing innovative technical solutions to production storage problems, Projective offers a fundamentally different approach to production storage and editing projects
The rebranding is intended to better align the brand with its core values and to finalize its successful transformation after new leadership took over in December 2017.
Projective and its flagship product Strawberry, a Production Asset Management solution, is all about the project in the workflow: Project sharing, controlling project access and managing project storage, everything creative media producers need to make those project workflows work for them.
Strawberry is used by broadcasters, post production houses, ad agencies, film schools and sports clubs all over the world. Its iconic blue strawberry will remain the company logo image. The new company domain is www.projective.io.